Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

QINGDAO, China, July 10, 2021 /PRNewswire/ — As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd.
Sports marketing has become Hisense’s strategic choice, and the key to elevating worldwide recognition, improving top-tier product recognition and driving sales. This ultimately fulfils the “overseas market contributes to the majority of Hisense revenue” strategic goal. Through sports marketing and continuous strengthening of the globally integrated marketing capabilities, Hisense consolidates the global presence and recognition.

Globalization strategy is a necessary choice

Having a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense’s sponsorship revealed brand capacity and excellent reputation gained by sports marketing.
Hisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.
By 2020, Hisense’s owned brand revenue accounts for 78% of international marketing revenue. “After 30 years, Hisense is a successful multinational enterprise and a reputable international brand,” said Jia Shaoqian. “To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics.” As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense’s unswerving development path.

Worldwide integrated marketing capability to accelerate globalization
“Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects,” said Zhu Dan, President of Hisense International Co., Ltd.

  • Hisense launched a range of marketing campaigns in Europe to maximize the sponsorship benefit: showcasing Hisense’s exclusive brand exposure at Festival Towers in Europe; launched “Trophy Tour”; driving traffic through Twitter giveaway campaigns and increased e-commerce sales. Through variety of campaigns, brand’s influence was successfully increased.
  • Quality controls: By building R&D bases globally, it enables localized production to ensure product quality.
  • Supply chain competence: By establishing global supply chain management centre, offshore bases and partner with local merchandising platforms, Hisense enhances the guarantee of cross-border transportation orders and on-time distribution rates of e-orders, ensuring consumers experience adequately.
  • Integrated system: Hisense utilizes global resources in R&D, manufacturing and sales to assure products’ qualification and meeting consumers’ needs.
  • The utilization of talents: Hisense believes that the foundation of technological innovation is the concentration and development of talents. Hisense has employed many advanced global talents in chip design, A.I and other areas to enhance technology and quality.
Hisense's Appearance in EURO 2020

Sports marketing aided product sales
Continuous dedication in sports marketing successfully boosts enterprise presence but also leads to better sales.
In comparison with EURO 2016, Hisense focuses more on product sales and marketing in EURO 2020. Benefiting from the sponsorship, from January to June 2021, Hisense’s laser TVs overseas sales rose by more than 10 times YOY. “Large screen, Ultra-HD, Perfect quality and World-class sound” are Laser TV’s remarkable features and reasons of choice.
Pang Jing, general manager of Hisense’s international marketing department, said, “Benefiting from the sponsorship experience in EURO 2016 and FIFA World Cup 2018, Hisense is more proficient and efficient in EURO 2020. By establishing more overseas corporates and comprehensive supply chain system, the capabilities of gathering global resources enable Hisense to achieve success in EURO 2020 marketing campaigns. Focusing on increasing product sales and brand reputation has become Hisense’s marketing goal in EURO 2020. Moving forward, Hisense will continue its efforts in sports marketing.”

Hisense is committed to sports marketing, insisting on long-term investment and globalization strategy. From sponsoring EURO 2020, FIFA World Cup to other sports events, through comprehensive capabilities and innovative products, it enables Hisense to maintain competitive advantage within the global market.

Video – https://www.youtube.com/watch?v=p8C-_7PwDU4
Photo – https://mma.prnewswire.com/media/1571339/Hisense_s_Appearance_EURO_2020.jpg
Video – https://www.youtube.com/watch?v=tuE6pVOLzQs

الجاليات الإيرانية من حول العالم تنظّم فعالية تاريخية على الإنترنت لدعم الديمُقراطية والعدالة في إيران

قادة المقاومة الإيرانية يطالبون بمحاكمة خامنئي ورئيسي لدورهما في مذبحة راح ضحيتها أكثر من 30 ألف منشق سياسي

واشنطن، 9 يوليو 2021 /PRNewswire‏/ — يتم بثّ أكبر حدث دولي سنوي مخصص للعدالة وحقوق الإنسان في إيران، المؤتمر العالمي من أجل إيران حرة، عبر وسائل التواصل الاجتماعي ومحطات التلفزيون الفضائية خلال الفترة من 10 إلى 12 يوليو (تموز). وتستضيف هذا الحدث حركة حرية إيران، وهي أكبر الشبكات الداعية لتحرير إيران والتي تتمتّع بقاعدة شعبية كبيرة.

International leaders to join Iranian resistance movement at the Free Iran World Summit 2021, demanding accountability for Iran’s clerical regime and prosecution of its leading officials for their role in crimes against humanity.

وبعد النجاح الذي شهده هذا الحدث العام الماضي والذي استضاف ملايين المشاهدين من خمس قارات و177 دولة، سيتم بث الحدث على الهواء مباشرة ضمن قمة تستمر لثلاثة أيام حيث سينضم الإيرانيون وأنصار المقاومة من 50,000 موقع في 105 بلد ومن جميع أنحاء إيران إلى أعضاء من حركة مجاهدي خلق في معسكر أشرف-3.

 وفي الوقت نفسه، سيجتمع الآلاف من الإيرانيين عند بوابة براندنبورغ في برلين وسيعقدون اجتماعات في 16 عاصمة ومدينة رئيسية حول العالم، بما في ذلك باريس وواشنطن العاصمة ولندن وأمستردام وستوكهولم وأوسلو وفيينا وروما وبودابست وجنيف.

 وسيحضر القمة 1029 من كبار الشخصيات السياسية وأكثر من 250 المشرّعين من أوروبا وكندا ومنطقة الشرق الأوسط وشمال إفريقيا، وهذا إلى جانب 30 عضوًا في الكونجرس الأمريكي و11 رئيس وزراء ورئيسًا و70 وزيرًا سابقًا من أوروبا والشرق الأوسط و30 من كبار المسؤولين الأمريكيين.

وسيتحد الحاضرون والمتحدثون في هذا الحدث للمطالبة بالمساواة والعدالة وحقوق الإنسان في إيران. ومن المتوقع أيضًا أن يدعو البعض علنًا إلى محاكمة رؤساء نظام الملالي علي خامنئي وإبراهيم رئيسي المُعين مؤخرًا بعد الانتخابات الإيرانية التي ثار حولها الجدل.

وقالت الرئيسة المنتخبة للمجلس الوطني للمقاومة الإيرانية مريم رجوي ردا على نتائج الانتخابات: “إن تنصيب قاتل جماعي ومجرم ضد الإنسانية كرئيس يعكس يأس النظام [و]ينذر بالإطاحة بالنظام الديني الحاكم. ولا بُدّ أن يواجه إبراهيم رئيسي العدالة أمام محكمة دولية”.

وستبدأ تجربة البث المباشر في الساعة 9 صباحًا بتوقيت شرق الولايات المتحدة، وسيُتاح للجمهور من حول العالم مشاهدة البث مجانًا على الإنترنت عبر أي من المواقع التالية:

  • Twitter: ‎@Iran_policy, @NCRIArabic, @hambastegi_meli
  • Facebook: ‎@IranNCR, @NCRIArabic, @HambastegiMeliIranian

حول المؤتمر العالمي من أجل إيران حرة 2021
يُعد المؤتمر العالمي من أجل إيران حدثًا سنويًا تنظمه حركة حرية إيران، وهي شبكة شعبية عالمية من المغتربين الإيرانيين والمدافعين عن حقوق الإنسان وأكثر من 300 منظمة متحالفة تدعم الحرية والمساواة وحقوق الإنسان في إيران. لمزيد من المعلومات، تفضل بزيارة https://iranfreedom.org/en/freeiran.

  للتواصل:
سارة رحيمي
الهاتف: ‎+1 (571) 281-7167
حركة حرية إيران
globalsummit@iranfreedom.org 

الصورة – https://mma.prnewswire.com/media/1560372/Free_Iran_World_Summit_2021.jpg

Omani State Council Member: Historical Relations Between Saudi Arabia and Oman Are Based on Good Neighborliness, Consultation

Riyadh, Member of the Omani State Council Dr. Aisha bint Hamad Al-Darmaki has underscored the depth of the historical relations binding the Sultanate of Oman and the Kingdom of Saudi Arabia, noting that these relations are based on good neighborliness, consultation and exchange of points of view towards issues of mutual interest.

She recalled that the first visit of its kind abroad for the late Sultan Qaboos bin Saeed was also to the Kingdom of Saudi Arabia in 1971, as he assumed power, adding that the visit took place at the invitation of the late King Faisal bin Abdulaziz Al Saud.

Such recurrence proves the depth of the historical relations binding the two fraternal countries aiming at maintaining the regional security and realizing prosperity for its peoples, she stated, calling the upcoming visit of Sultan of Oman Haitham bin Tarik as a very important step in bolstering bilateral cooperation relations in the context of their strategic partnerships.

Source: Saudi Press Agency

KSA is a world leader in crowd management and the use of technology to serve pilgrims

Jeddah, The successive achievements and the implementation of growing projects have made the Kingdom of Saudi Arabia a world leader in managing the crowds that perform the Hajj rituals every year, however, the Kingdom had to reduce the number of pilgrims for this year, driven by the precautionary measures deemed necessary to preserve the health and safety of pilgrims in light of the repercussions of the Coronavirus pandemic.

The Ministry of Hajj and Umrah has harnessed, from an early stage, its various resources, and launched its operational plan for the Hajj season this year, which includes a package of services that support electronic and technical applications that make the pilgrim’s journey easy and comfortable, with a focus on improving services by raising the efficiency of performance, and proficiency in providing work.

The Ministry has completed all sets required for the transportation of pilgrims amid the application of precautionary measures, through urgent projects for high-frequency transportation, establishing systems and techniques for monitoring and follow-up, developing spatial databases on the journey of pilgrims, developing models and simulations in the transportation system for pilgrims, electronic integration with the Transport Information Center, and developing mechanism of private transport contracts, in order to improve the transport service and guarantee the rights of all parties.

In a pioneering step, the ministry has implemented the electronic delivery of housing camps to pilgrims in the Holy Sites, and electronic linkage with the concerned authorities to follow up on reports and malfunctions in the camps, in addition to launching the project of pre-prepared meals in cooperation with catering providers, as this would ensure a healthy environment for pilgrims under the exceptional circumstances under which the Hajj is performed this year.

In order to advance the service of the pilgrims, the ministry has enabled Hajj agencies to transform into shareholding companies, as part of the ministry’s strategies to achieve the objectives of the Kingdom’s Vision 2030 by developing the Hajj and Umrah system, and moving from serving the pilgrims to a specialized industry that is provided with professionalism.

Also, the Ministry has developed the Hajj service agencies, with the aim of improving the services provided to pilgrims using the latest technology and employing human efforts and technical capabilities to achieve this goal.

Stemming from its belief that human health and safety come first, and out of the Kingdom’s constant keenness to enable the guests of the Two Holy Mosques, a decision has been taken to limit the number of pilgrims to 60,000 due to the Coronavirus and its implications, for the second year. The nature of the crowds during Hajj ‘makes the application of the highest degree of precaution extremely important.

The Ministry’s Vision Realization Office has worked extensively to boost the level of coordination with the entities supporting the realization of the vision, and to enhance the quality and harmonization of initiatives and projects, in light of the awareness of all employees of the Ministry of Hajj and Umrah of the importance of serving the pilgrims.

Moreover, the Ministry has launched the electronic path for domestic pilgrims to book and purchase Hajj packages, to match this electronic achievement with the qualitative leap achieved by the Ministry in various fields of services for pilgrims, including the expansion of technology in its various sectors and departments, and the introduction of the “Smart Hajj” card, which was awarded the Makkah Excellence Award in its twelfth session. The card adopts “near field communication technology “NFC” that allows reading the card through self-service devices available in the holy sites. The card includes several features such as guiding pilgrims to their accommodation in the holy sites, controlling access to various facilities, and limiting illegal Hajj.

Among the technical projects employed by the Ministry to serve pilgrims is the “electronic bracelet” that shows the identity of the pilgrims including their official data, in addition to what is included in the Ministry’s website, where there is a unified call center, and links to all partners in the Hajj and Umrah system. The website facilitates browsing all information required by pilgrims, including the sectors participating in the services of pilgrims, such as the General Cars Syndicate, tourism companies, and institutions for domestic pilgrims.

In this regard, the Ministry has launched the “Smart Hajj” platform and the “Service Monitoring” initiative to raise the level of housing services in order to provide additional spaces for pilgrims and regulate high-frequency transport systems, and other programs dedicated to crowd management through an electronic system for preparing and monitoring the grouping despatch plan, in addition to increasing the absorptive capacity”, building camps equipped with various services, and the “electronic system for the holy sites” initiative, through a technical monitoring system to measure the readiness of the holy sites and its relevant facilities.

Source: Saudi Press Agency

1,177 New Confirmed Coronavirus Detected in Saudi Arabia

Riyadh, As many as 1,177 new confirmed infections were reported against 1,516 recoveries, while active cases rose to 10,895, including 1,395 in critical conditions, in the last 24-hour across the Kingdom of Saudi Arabia.

Overall tally of infections in the Kingdom rose to 500,083 against a recovery toll of 481,225, and fatalities reached 7,963 as 16 furthermore deaths have been reported.

On the other hand, the ministry of health reaffirmed the importance of abiding by the precautionary measures and preventive procedures, during family and other social gatherings, such as putting on the mask, avoiding hands shaking, keeping a safe distance, in order to limit the spread of the pandemic and to preserve the health and safety of the whole society.

Source: Saudi Press Agency