Carrefour and Danone with Nine Major Food Manufacturers Win 2022 SIRIUS Prize in Sustainable Collaboration for Healthier Lives Initiative in France
PARIS, Nov. 28, 2022 /PRNewswire/ — The in-store and digital collaborative initiative “Le Lundi C’est Veggie” “Mondays are Veggie” led through The Consumer Goods Forum’s Collaboration for Healthier Lives Coalition of Action (CHL) by Co-Chairs Carrefour and Danone with the engagement of Barilla, Bel, Bonduelle, Fleury Michon, Happyvore, Labeyrie, Nutrition Santé, Savencia and Unilever has won the prestigious SIRIUS Award in Sustainable Collaboration for encouraging the consumption of healthier and more sustainable recipes. This award showcases the importance of collaboration between key stakeholders which is vital to driving dietary change.
Developed in collaboration with consumers, the in-store activations included promotional offers and multi...