Riyadh Season Signs Strategic Partnership with MMA

Riyadh: Chairman of the Board of Directors of the General Entertainment Authority (GEA) Advisor Turki bin Abdulmohsen Alalshikh has announced the signing of a long-term strategic agreement between Riyadh Season and Mixed Martial Arts (MMA), whereby a new Ultimate Fighting Championship (UFC) will take place during the Riyadh Season 2024-2025.

As per the agreement, Power Slap competitions, another aspect of the UFC brand, will be launched at the event as well, and Riyadh Season will be a sponsor of the scheduled UFC fight, to be held at the Sphere in Las Vegas under the name Riyadh Season Fight, as well as organize yet another UFC fight during the 2024-2025 Riyadh Season.

Alalshikh stressed that this agreement is part of the Riyadh Season endeavor to host and sponsor prominent international public events and making Riyadh an important location for fighting games in the world, as well as to diversify the events taking place during the season, in order to gather the largest audience possible from all over the w
orld.

Riyadh Season recently announced that UFC FIGHT NIGHT between champion Khamzat Chimaev and former champion Robert Whittaker will take place as part of the Integrated Martial Arts Championship, which will be held on June 22, 2024, at the Kingdom Arena.

Source: Saudi Press Agency